You get a whole pizza box for your message, right on the dinner table for 30 minutes or more. Impossible to block or scroll past, and every QR scan counts.
Your campaign gets seen, the pizzeria skips the box cost, and the guest gets an ad with the food (or rather, the food in an ad).
You choose neighbourhoods, number of pizza boxes and duration, and create a QR code (optional).
We print the boxes and deliver them to pizzerias in the chosen neighbourhoods.
The pizzerias use them for takeaway and delivery. They sit out for the whole meal, in front of everyone at the table.
Per contact we're not the cheapest. But nothing else gives you attention, the right neighbourhood and measurability in one package.
| Channel | CPM (kr) | Avg. attention | Targeting | Measurable | Sticks around | Reaction |
|---|---|---|---|---|---|---|
| Metro / OOH | 30–60 | Seconds | Neutral | |||
| Meta / Instagram | ~100 | ~1.7 sec | Interruptive | |||
| Direct mail | 2 000–3 000 | Quick glance | Postcode | Short | Indifference | |
| Pizza box | ~2 750 | 30+ min | Neighbourhood | Yes, hours | Curiosity |
The QR code gives real numbers, down to cost per lead.
No button closes a pizza box. The message always gets through.
You pick the neighbourhood and postcode, with no competitor beside you.
Half an hour at the table, often longer in the kitchen afterwards.
Hungry and in a good mood. That feeling rubs off on the brand.
A low price for the exposure you get, per contact against your other channels.
Put the job ad and a QR where candidates eat lunch. A fraction of what an agency charges.
Reach a young, local audience in the neighbourhoods you want, and see exactly how many bite.
Fill your programmes. Reach students and applicants in the right neighbourhoods, right when the pizza arrives.
The QR code takes people straight to the ticket. Priceless when it all hinges on one date.
The same physical presence as the metro, but measurable and without the metro price.
Gym, clinic, estate agent or car dealer. Run a local campaign in your area.
We send you one of our own boxes, with a QR code and a short brochure. No sales call first, just the medium in your hand so you can judge it yourself.
Choose districts and number of boxes to see reach, delivery time, QR scans and price instantly.
Estimates, not guarantees: ~4 people per box · ~6% QR scans · delivery time based on the network's pace.
Different industries, same surface. Here's how your message could look on the box that lands on the dinner table.
Job ad with a QR straight to the application.
Offer and QR to switch.
Book a car directly via QR.
Quick home help, booked instantly.
The examples show fictitious brands and only illustrate the format.
We're the founders, Christoph and Christian, and together with our team we're building Sweden's largest advertising network on pizza boxes. No middleman, you talk directly with us.
Every campaign gets a unique QR code. We log scans anonymously and aggregated, so you see reach, reactions and cost per lead.
It depends on the number of boxes and area, use the campaign calculator above. Smaller campaigns start around 36,000 kr for 3,000 boxes. No long lock-in, and we give a delivery guarantee.
Reckon on about eight weeks from approved artwork to the first distribution. You create the design, then we handle project management, printing, selecting and contacting pizzerias, distribution and follow-up.
Yes. QR tracking only logs anonymously and aggregated, without personal data. Exact location data only with consent.
Printing is only on the outside with low-migration inks. The boxes are FSC-certified and recyclable.
Have a question or want to get started? Drop a few lines and we'll reply within a day.
Or email us directly at hej@pizzaboxads.se.
Leave your details and we will get back to you with a proposal within a day.